A) According to the devotion we have towards and karma we do, lord sri hari and the devatas give the fruits of action. If we have good feelings towards the lord and devatas they will also have good feelings towards us.
भजन्ति ये यथा देवान् देवा अपि तथैव तान् ।
छायेव कर्मसतिवाः साधवो दीनवत्सलाः ।। (भागवतम्) 
नरसिंहाचार्य सुळिभावि
मठाधिकारि,
गुंटूर, उत्तरादिमठम्fruit
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