every time we do snanam should we apply gopichandana naamam?

A) if we do three times bathing or snanam all the three times we should apply gopichandanam because in dawn if we apply gopichandanam it will please the all-mighty srihari who resides in the upper divine worlds, in noon if we apply gopichandanam it pleases sri hari who is antaryami of lord surya(sun god), in the evening if we apply gopichandanam it will please sri hari who reside in our inner heart  so all the three times we should apply gopichandanam.
 प्रभाते दिव्यलोकस्थं मध्यान्ने चार्कमध्यगम् ।
तोषयन्नूर्ध्व पुंड्रेण सायं स्वात्मगतं हरिम् ।। (भरद्वाज संहिता)


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